01
Assessing needs and business goals
NOVA SPORTS & RECOVERY
Nova Sports & Recovery needed a landing page that reflected its positioning as a high-performance sports center. The goal was to clearly communicate its focus on evaluation, measurement and research using precise tools, and to explain how it designs strategies to help athletes build physical activity into their lives, take care of their health and reach their sports goals.
I built a modern, responsive landing page with a dark, technical aesthetic matching the brand identity. Sections were structured to present the services (fitness assessments, sports medicine, performance and prevention, recovery and rehabilitation), the center and its facilities, testimonials, and a contact and appointment booking system. Special care went into the visual hierarchy and navigation to convey professionalism and make it easier to convert new patients.
01
Assessing needs and business goals
02
Designing visual identity and brand tone
03
Building the landing page